Microsoft Partners


After the Storm

While still recovering from last year's disaster, Gulf Coast partners redouble their efforts to help their hometowns.

Keeping a Safe Distance from Microsoft

ISVs need to stay close to Microsoft -- but not too close. Here's how to be an effective partner without giving away too much.

Do Unto Others

Born from VAR roots, the Windows admin tool vendor ScriptLogic treats its partners and customers like gold.

Build Your Business for Less Through Marketing

What's a more cost-effective way of making a sale? Saving the one-to-one approach until the end.

Partners: The New Distribution Vehicle

Microsoft's partner program, now 380,000 companies strong, might have more to do with the company's success than even Microsoft initially imagined.

MSPP Web Site Gets a Facelift

For a once-drab site, a little polish goes a long way.

The 10 Traits Buyers Seek in Sales Superstars

Selling yourself is the first step.

On the Campaign Trail

Microsoft has replaced its 'go-to-markets' with customer campaigns. What does the switch mean for partners?

Best Practices: Learning to Love the Deal

Top-notch negotiators aren't born with that talent; they develop it by practice. Here's how to sharpen your own skills before you ever sit down at the table.

Branding 101

Think you can afford to ride on the coattails of the Microsoft name? Think again. You need to promote your own brand, too.

Fishing for Venture Capital

Researching VC firms, getting ready for their questions and practicing on B-list players clear the way for landing the right investment partner.

Betting the Business on Beta Technology

The Menninger Clinic is revamping its records management system with beta versions of Office 2007 applications.

Microsoft's Hard Edge

There's a new tone in the Partner Program.

Bringing Live to Life for Partners

How will Windows Live translate to new business for partners? We'll have to wait for an answer.

Taking the Plunge

Most service providers have no shortage of great product ideas. Here's how to make a big splash as a software vendor.