Tech Talk | Inside Microsoft’s Support Services Designation: What Partners Must Prove—and How to Get There Faster
Date: Thursday, March 5 at 11am PT / 2pm ET
Microsoft's new Support Services Designation turns support into a customer-visible, third-party-audited competitive requirement. In this live partner-to-partner webcast, technology journalist John K. Waters joins industry experts Savita Joshi and Daniela Rojas Corrales to break down what the audit measures—operational capability, case-rate performance, and CSAT—and why it now affects renewals, escalations, incentives, and enterprise wins. You'll also get a clear-eyed look at what's driving urgency, from customer churn tied to poor support to capped entitlements and tighter compliance, plus the two paths forward: build designation-ready support in-house or adopt a strategic support operating model to move faster with less risk.
You'll learn:
- What Microsoft's Support Services Designation is, why it's customer-visible, and how it changes competitive dynamics for partners
- A plain-English breakdown of the three audit dimensions: capability, case rate (escalations), and CSAT validation
- Why support is now tied directly to partner incentives, customer renewals and retention, and competitive win rates
- The urgency drivers behind the shift, including tighter compliance expectations and capped Microsoft support entitlements
- A "buy vs. build" framework to evaluate building designation-ready support in-house versus partnering with an enterprise outsourced support provider
- What it takes to become audit-ready, including governance, documentation, certified coverage, and process rigor
- How to quantify the economics and risk tradeoffs, from fixed-cost exposure to operational scalability
- Practical next steps to start preparing now, plus live Q&A to address partner-specific questions
Register now to get a clear, actionable roadmap for Microsoft's Support Services Designation—what the audit looks for, what it will take to qualify, and how to choose the fastest, lowest-risk path to readiness. Plus, live Q&A to help you plan your next steps with confidence.
Register now!
About the presenters:
Savita Joshi, Chief Operating Officer, TeKnowledge
Savita Joshi is a strategic technology and customer operations executive with more than 20 years of experience scaling global service organizations across cloud, SaaS, and complex enterprise technology ecosystems. She brings deep expertise in leading enterprise support operations across the full Microsoft technology portfolio.
As Chief Operating Officer of TeKnowledge, Savita leads a global organization of 2,500+ technical experts delivering enterprise-grade technical support, customer success, and escalation management for leading technology companies worldwide.
She partners closely with enterprise technology leaders as a strategic advisor, elevating the customer support experience through operational discipline, process transformation, automation, and AI-enabled innovation—driving measurable gains in performance, scalability, and customer satisfaction.
Daniela Rojas, Global Client Delivery Leader, TeKnowledge
Daniela is a seasoned global operations executive with more than 15 years of experience leading enterprise technology support and large-scale service delivery across LATAM, EMEA, Africa, and North America. She has managed multi-country operations spanning portfolios exceeding $70 million and organizations of more than 2,500 employees, including technical support operations across Microsoft’s core workloads.
Daniela brings a proven track record of leading successful global client implementations, rapidly stabilizing KPIs, and scaling teams to support accelerated growth. She is deeply focused on operational excellence and continuous improvement, driving innovation, process optimization, and employee engagement to deliver industry-leading customer satisfaction and sustained performance.
John k. Waters , Editor at Large, Redmondmag.com
As the Editor in Chief in the Converge360 group of 1105 Media, journalist and author John K. Waters manages leading news sites focused on worldwide technology trends, from artificial intelligence to the software development lifecycle.
Date: March 05, 2026
Time: 11:00 AM PT
Duration: 1 Hour