Structured has launched an AI-native Partner Marketing Execution Platform (PMEP) designed to help companies plan, coordinate and measure joint marketing initiatives with ecosystem partners. Microsoft has deployed the platform to its global partner enterprise network, representing a shift in partner marketing and its ability to work at real enterprise scale. The platform centralizes campaign execution, content distribution and performance tracking, using artificial intelligence to streamline workflows that are often managed manually across spreadsheets and email threads. The platform features a "Just Ask" AI feature that allows partners to describe their goal which is then built, personalized and fully integrated with compliance to the task needed. Structured's AI-native architecture offers agentic and generative AI capabilities, centralized content, automated localization, configurable campaigns, full-funnel campaign orchestration and performance visibility.
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Posted by Redmond Channel Partner magazine staff on February 25, 20260 comments
White Rock Cybersecurity has launched Microsoft Professional Services, a set of customized services designed to help organizations modernize, secure and manage their Microsoft environments. The Dallas-based firm claims the offering provides end-to-end support across Microsoft 365, Exchange Online, SharePoint, Teams and hybrid infrastructure, with a focus on migrations, configuration and security baseline implementation.
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Posted by Redmond Channel Partner magazine staff on February 25, 20260 comments
Commvault has expanded its integration with CrowdStrike to deliver bi-directional visibility between Commvault Cloud and CrowdStrike Falcon Next-Gen SIEM, strengthening coordination between security and IT teams during cyber incidents. The integration allows Commvault to feed AI-powered anomaly alerts and data integrity insights directly into Falcon Next-Gen SIEM, while leveraging CrowdStrike telemetry to help identify compromised backup data. The goal is to enable organizations to verify backup integrity more quickly and confidently before initiating recovery workflows.
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Posted by Redmond Channel Partner magazine staff on February 25, 20260 comments
IBM has introduced IBM Enterprise Advantage, a new initiative designed to help organizations deploy agentic AI solutions in collaboration with Microsoft. The offering brings together IBM Consulting’s industry expertise with Microsoft’s AI and cloud platforms, aiming to accelerate enterprise adoption of intelligent automation and AI-driven workflows. IBM Consulting Advantage will run on Azure and scales agentic solutions while preserving existing Microsoft data, operations and investments. The offering provides a pathway to unify fragmented AI pilots with a governance that complements Azure Policy, Defender for Cloud and Agent 365.
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Posted by Redmond Channel Partner magazine staff on February 24, 20260 comments
Zero Networks announced continued expansion of its global partner ecosystem, highlighting accelerated growth in channel engagement and a high-velocity go-to-market model centered on partners. The company has built a global partner engine designed to drive faster customer acquisition and broader adoption of its identity-based segmentation and lateral movement protection platform. The update to the Zero to Sixty partner program features a new tier structure rewarding investment, revamped discounting, enhanced sales, marketing development and a modernized partner portal. This update grow momentum across the enterprise ecosystem benefitting MSPs, enterprise VARs and offers global distribution.
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Posted by Redmond Channel Partner magazine staff on February 24, 20260 comments
TQA has announced a new agentic-focused identity, alongside expanded technology partnerships with Microsoft and ServiceNow, aimed at helping enterprises accelerate AI adoption. The shift reflects growing demand for structured, secure AI orchestration within complex enterprise environments, where integration challenges often slow large-scale deployments. Given the multi-platform needs of global enterprises, TQA integrates Microsoft's Copilot, Power Platform and Azure AI to provide secure, scalable enterprise solutions. The partnership aims to deliver AI agents that actually work for real-world business challenges.
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Posted by Redmond Channel Partner magazine staff on February 23, 20260 comments
Brinqa has announced the introduction of AI agents designed to support continuous exposure management (CEM) initiatives within enterprise security programs. The agents are built to automate tasks such as risk analysis, vulnerability prioritization and remediation coordination across complex IT environments. Agents launched include AI Attribution Agent and AI Deduplication Agent, designed to solve costly problems in enterprise security with purpose-built features that address exposure management, bring clarity, accountability and speed to environments. Embedded into the Brinqa platform through an integrated data, AI and orchestration layered architecture to transform exposure management into a secure and continuously evolving AI-driven intelligence action.
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Posted by Redmond Channel Partner magazine staff on February 23, 20260 comments
Norm Ai has partnered with Microsoft to deliver legal and compliance-focused AI capabilities designed to integrate directly into enterprise workflows. Norm Ai turns laws, regulations and policies into AI agents that can review work in context and scales enterprise outputs without comprising compliance and governance. Built on Microsoft Foundry and available through the Microsoft Marketplace provides security, governance and operational controls that are supported by Azure to support AI environments. Norm Ai also integrates directly into Microsoft 365, allowing teams to use the tool in Word and PowerPoint to review, revise and finalize content using a seamless process.
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Posted by Redmond Channel Partner magazine staff on February 20, 20260 comments
Net at Work has acquired OnPar Technologies, a managed services provider specializing in IT infrastructure, cloud solutions and Microsoft technologies. The acquisition expands Net at Work’s managed services footprint nationwide and enhances its ability to support midmarket and enterprise clients with outsourced IT operations, cybersecurity and cloud management. OnPar's clients will benefit from Net at Work's national resources and support, expanded technical expertise and end-to-end comprehensive technology solutions.
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Posted by Redmond Channel Partner magazine staff on February 19, 20260 comments
Microsoft and CrowdStrike announced that the CrowdStrike Falcon platform is now available through Microsoft Marketplace using its existing Azure Consumption Commitment, expanding procurement and deployment options for joint customers. The move allows organizations to purchase Falcon offerings directly within the Microsoft commercial ecosystem, streamlining billing and contract management for enterprises already invested in Azure and Microsoft 365. Expanded access allows customers to accelerate time-to-protection, optimize cloud spend and reduce operational overheads. The deal gives users the ability to adjust to rapid shifts in technological change.
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Posted by Redmond Channel Partner magazine staff on February 18, 20260 comments
Microsoft and Ericsson have partnered to bring enterprise-grade 5G laptop management capabilities to Windows 11, aiming to simplify how organizations deploy and manage cellular-connected devices. The collaboration integrates Ericsson’s enterprise 5G management technology with Windows 11, enabling IT administrators to provision, monitor and manage mobile connectivity directly through familiar endpoint management tools. With this, embedding AI-based 5G management enables IT teams to automate how devices connect allowing seamless switching between CSPs. Microsoft Intune ensures secure connectivity profiles and compliant user experiences. Surface Copilot on PCs are also being piloted with the new 5G management capabilities.
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Posted by Redmond Channel Partner magazine staff on February 18, 20260 comments
Simform has announced a $3 million investment to scale its Microsoft practice, with a focus on building intellectual property and accelerating co-sell initiatives. The funding will support development of industry-specific solutions, expansion of its Azure and AI capabilities and closer collaboration with Microsoft’s field sales organization. Given Simform's reputation as a leading digital engineering company, the investment is aimed at leveraging Microsoft's Cloud and AI expertise on Azure with platform engineering to deliver excellence to mid-market enterprises.
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Posted by Redmond Channel Partner magazine staff on February 17, 20260 comments