Anyone in the MSP game knows there are two, three and often four tiers of satisfaction that must be reached to create value for SMB customers and, of course, recurring revenue for IT service providers. But you must know the proper pitch and be aware of the audience you're pitching.
The key component for the IT Service provider is the customer.
For the SMB customer, who will often know very little about technology, the sales and service pitch should be geared toward what will make their business operation better, as in:
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Posted by Jabulani Leffall on October 18, 20100 comments
In early October of 2010,
Coreconnex
's Frank Coker and
Service Leadership Inc.
's Paul Dippell turned up at the Tigerpaw User Conference in Dallas and raised some eyebrows with some pretty hefty challenges to MSPs on how to manage their finances from revenue to profit to reinvestment.
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Posted by Jabulani Leffall on October 18, 20100 comments