Tech Talk | How Microsoft Partners Put Priority Plays to Work
Date: Thursday, October 22 at 11am PT / 2pm ET
A target account list is not a sales strategy. Microsoft partners know what their practice is good at, and Partner Center provides them a list of scored accounts. Connecting the two, account by account, is where it stalls. Reps call the customers they know; the list gets stale, and the same play becomes a different pitch in every inbox.
What does it take to turn those lists into pipeline? Brad Thompson from Microsoft's partner team joins Redapt, a Microsoft partner doing exactly that, and Enlyft, the propensity engine behind Microsoft CloudAscent to discuss what they changed, how long it took, and where the work got difficult.
They'll cover how account signals can help teams prioritize prospects, how to match an account's use case to the practice you actually want to sell, and how Enlyft's Pipeline Agent drafts outreach grounded in what each account is running. Your sellers start the week with the research done and the first touch already written, and every one of them leads with the same positioning.
You'll learn:
- Which scenarios are worth building a play around right now, and why those and not others
- How to prioritize target lists for the plays best aligned with your business using signals and tech stack, not a black box score
- How to deliver consistent outreach across every seller
- What it took Redapt to get a whole sales team running the same play the same way
- Running the same signals across net new whitespace as well as existing customers to find new opportunities.
Join us for a practical look at what it takes to get the right play in front of the right customer to build pipeline.
Register now!
Date: October 22, 2026
Time: 11:00 AM PT
Duration: 1 Hour