Microsoft Partnering 101


Boost Your Customers' Business

Get your existing Office customers using Microsoft CRM, and you can help them get a better handle on their customer data.

Support for Virtual Exchange Server on the Way

Microsoft will begin supporting Exchange servers in virtual machines under certain conditions later this month, the company said this week.

Reboot Insurance

BootBack's snapshot images help you keep systems running despite fatal crashes or other interruptions.

Get Set for SQL Server 2005

With improvements in business intelligence and development tools, on top of greatly enhanced performance, Microsoft's long-awaited database should present ample partner opportunity.

Business Wisdom from the Rainforest

The evolution of Microsoft partner businesses parallels the a walking tree in the Costa Rica rainforest.

You've Got Homework

Desmond's last column requests feedback from readers on some future story ideas.

Muglia to Head Server and Tools Business

Veteran Microsoft executive Bob Muglia will fill one of the key holes left by the executive reorganization that Microsoft unveiled in September.

Tips for Leading Prospects to Your Web Site

Follow these helpful tips to ensure your company's Web site sits at the top of prospective customers' search results.

7 Keys to Selling More Upgrades

Microsoft may be its own greatest competitor, but you can convince customers to move on to new versions. Learn how to close that next upgrade opportunity.

Grading Your Marketing and Sales

If your marketing and sales efforts aren't hitting the mark, you may be missing out on opportunities. Here's how to assess their effectiveness and repair any damage.

Licensing Experts for Hire

A Q&A with Peter Ells, business development manager for Software ONE.

Turning Freeloaders into Business Partners

Certified and Gold Certified Partners are still lacking in numbers.

Microsoft in the Middle (Market)

Remote Management Made Easy

NetSupport Manager gives you easy remote control access, plus a few other bells and whistles.

Delivering on the Promise

Zoran Nikolic and GM Solutions, with a 200 percent increase in business, is but one Information Worker partner success story. Microsoft is looking for lots more.