Microsoft's top partner executive didn't mince words when it came to telling an audience of partners what the company considers to be its current top channel opportunity.
- By Gladys Rama
- October 27, 2019
Some changes coming next year to Microsoft's Software Assurance licensing model will aim to steer organizations toward the FastTrack program for their training.
- By Kurt Mackie
- September 18, 2019
Microsoft's new approach for getting organizations to purchase Azure services appears to put its partners at a disadvantage.
- By Kurt Mackie
- January 15, 2019
The tech landscape is evolving, and the channel along with it. Here are the year's best tips from channel experts for Microsoft partners trying to navigate the shifting IT ecosystem.
- By RCP Staff
- December 17, 2018
Microsoft plans to host a brand-new conference this summer that's focused on its business intelligence (BI) technologies, as well as its various "365"-branded products.
- By Gladys Rama
- March 28, 2018
The Microsoft CEO's new book covers a lot of ground, but has just one reference to the company's broad community of partners. That's a cause for concern.
- By Scott Bekker
- December 14, 2017
In the last few years, the number of Cloud Solution Provider Indirect Providers operating in the United States has jumped from just five to more than 14. Indirect Resellers have lots of choices, ranging from distys to LSPs to cloud distys to CSP specialists.
- By Scott Bekker
- December 13, 2017
A newly refocused Cloud Solution Provider program is giving partners hope for better relationships with Microsoft field reps.
- By Jeffrey Schwartz
- October 30, 2017
The channel and field reorg in Redmond is unleashing a flood of new terms and initialisms. Are OCP, TCM, ECM, PDM, PMA, RVP and STU all getting to be TMI? Use this glossary FTW. HTH.
- By M.S. Partner
- October 23, 2017
Microsoft upended its channel-facing corporate structure this year and unveiled major new engagement models and other programs for working with partners. In this special section, RCP describes and unpacks the myriad changes.
- By Scott Bekker
- October 23, 2017
With the creation of the One Commercial Partner team and the reorganization of the Microsoft field structure largely complete, the roster of partner-facing channel executives at Microsoft seems mostly set for fiscal year 2018.
- By Scott Bekker
- October 09, 2017
Microsoft is in the midst of an all-hands effort to create Solution Maps. Partners who want to be at the center of Microsoft's business need to make sure they show up on those maps.
- By Scott Bekker
- October 04, 2017
It's elementary.
- By Barb Levisay
- July 26, 2017
The landscape inside Microsoft is in flux as the company reorganizes its sales structure. For partners, the chaos presents both threat and opportunity.
- By M.S. Partner
- July 18, 2017
In Part 3 of a three-part Q&A from the Microsoft Inspire conference, Microsoft One Commercial Partner CVP Ron Huddleston talks about two of the most important new concepts for partners to understand to succeed in Microsoft's revised channel model.
- By Scott Bekker
- July 17, 2017