November 2008 - Microsoft Pinpoint: From Prospect to Partner

Pinpoint seems to be working, but can you squeeze leads from it? Plus: Windows gurus at every corner; selling Office Communications Server 2007; the global financial crisis' impact on IT; more.


Windows Gurus: May We Help You?

By Scott Bekker

Microsoft has come up with a toolkit consisting of Windows Gurus and Windows store-within-a-store kiosks at major retail stores to boost the image of Windows Vista. Will the effort be enough?

Answering the Call

By Fred Bayles

Office Communications Server 2007 R2 can help bridge the traditional gap between IT and telephony while offering rich new opportunities for partners from both camps.

Pointing Prospects to Partners

By Rich Freeman

Microsoft is testing a new online partner directory called Pinpoint. Partners like its looks so far, but are waiting to see how it performs in the one area that counts: generating leads.

Solution Spotlights

Microsoft Opens up About Visual Studio Team System 2010

By Kathleen Richards

While the name is all Microsoft is revealing about the main VS suite, it's getting fairly detailed about Team System.

Semantra 2.5 for Microsoft Dynamics CRM Released

By Scott Bekker

Product designed to make enterprise data accessible through simple searches.

Channel Call

Tech Starts to Feel the Pain

By Scott Bekker

IT seemed immune to the financial crisis, but companies are now reacting as news becomes more ominous by the day.


Learning from History

By Paul DeGroot

Microsoft is cleverly undermining Apple's "I'm a PC" tagline -- a harbinger of humiliation -- by turning it into a positive affirmation.

Selling Microsoft

Sprint to the Finish -- in a Whole New Race

By Ken Thoreson

You may have a sense of urgency driven by end-of-year deadlines for quotas or bonuses, but you need to show prospects how moving forward at this point will benefit them.


The Microsoft-Novell Alliance Keeps on Giving

By Scott Bekker

New partner opportunities emerge in a joint solution on virtualization.

BizTalk Server 2009 on the Way

By Kurt Mackie

A new version of the Microsoft SOA solution is scheduled for a worldwide debut sometime next year.

CDW Gives Itself a Virtual Boost

By Scott Bekker

The direct-market reseller looks to build its business by adding virtualization to its hosted and managed services.

In the Eye of the Storm

By Anne Stuart and RCP Staff

With the global financial crisis exploding around them, experts try to gauge its likely impact on channel partners and their customers.

Virtual View

By Keith Ward

Microsoft and its partners discover that virtualization offers real opportunity-especially to those arriving early to the party.

RCP Update

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