Microsoft Partnering 101


Intel Overhauls Branding

Intel kicked off the new year by updating its brand image to focus on the company’s emerging strategy of featuring itself as a platform company rather than just a chip giant.

Customer Contact: How Much Is Too Much?

Everybody knows you need to reach out and touch your customers. The tricky part is figuring out just how often you can do so before you cross the line between attentive and annoying.

The Security Paradox

Though many experts credit Microsoft with making great strides on security, many customers still aren't satisfied. But how much of the problem is really Microsoft's fault?

Microsoft's Small Business Specialist Designation: What's in It for You?

Plenty -- as long as you combine it with a solid strategy to overcome SMBs' inherent fear of investing in IT.

Winning the Linux Wars

Competing with Linux once filled Microsoft partners with dread, but now many are taking on the open source operating system with growing self-confidence -- and success. Here are the tactics for winning the fight.

How Do You Rate?

Here's a balanced scorecard for your company's performance.

Plan Your Work, Work Your Plan

Project Server 2003 is the answer for your customers that need to manage large-scale projects.

High-Tech Test Beds

Microsoft's sophisticated demonstration labs can be ideal settings for testing solutions -- and closing deals. Getting in isn't easy, though. Here's what you need to know.

A Big Piece of the Puzzle

Visual Studio 2005 is tightly integrated with SQL Server 2005, and provides a range of tools for building everything from simple Web apps to Office-based apps.

5 Keys to Selling with Microsoft in the Enterprise

Microsoft's complex corporate reorganizations -- especially its recent enterprise sales force shakeup -- can be downright bewildering. These five tips can help you find your way through the maze of changes to keep your company on a steady, profitable course.

Partnering with Partners to Build Your Business

The channel is there to grow your business as well as ours.

Private Eyes

Microsoft leads an industry-wide struggle to balance customer privacy and business value.

Finding the Opportunity in Licensing

Deepen your relationship with customers and Microsoft at the same time.

Getting More out of Active Directory

Go ahead -- you can call 'em the "5 Golden Truths of Active Directory"

Give Your Prospects Personas

How persona-based marketing can be used to full effect to aim your message at the right target.