Microsoft's second annual MCAPS for Partners event took place Tuesday, delivering a volley of updates and directives for its partners for fiscal 2026.
- By Gladys Rama
- July 15, 2025
The modern software channel is becoming increasingly dependent on cloud marketplaces and co-sell programs, according to a new report from Clazar.
- By David Ramel
- May 05, 2025
Microsoft's flagship partner conference, Inspire, may not be taking place as usual this year, but the company is launching a new event in its place.
- By Gladys Rama
- June 17, 2024
Three industry trends are "redefining the current state of the channel," say researchers at Ingram Micro Cloud.
- By John K. Waters
- December 03, 2021
A review of the Web sites of the RCP 200 reveals best practices and interesting trends -- as well as areas for improvement -- in the public face that Microsoft partners present to the world.
- By Barb Levisay
- October 16, 2017
It's elementary.
- By Barb Levisay
- July 26, 2017
As Microsoft expands the reach of FastTrack quarter-by-quarter with little guidance on what's coming next, partners struggle to stay ahead of the program with higher-value services.
- By Barb Levisay
- June 12, 2017
More than being just a new offering, the CSP program requires Microsoft partners to design the business model that will take them into the future.
- By Barb Levisay
- March 23, 2016
Howard thinks it's time for partners to treat Microsoft with the same benign neglect it shows them.
- By Howard M. Cohen
- March 01, 2016
Technology pros may still be the core of your partner business, but you need a BA who can translate technology into real terms that business users understand.
- By Barb Levisay
- August 05, 2015
Microsoft and Adobe this week launched an effort aimed at expanding the scope of their respective marketing products.
- By Gladys Rama
- April 29, 2015
There are now almost as many ways to bill for the cloud services that partners deliver to customers as there are cloud services.
- By Scott Bekker
- April 13, 2015
As much as business intelligence has gone mainstream, it's still not a simple conversation. One Microsoft partner has found a solution to reduce customer confusion.
- By Barb Levisay
- April 02, 2015
As the channel shifts further and further away from selling products, customers tell us more and more how they don't want to talk with salespeople anymore.
- By Howard M. Cohen
- March 16, 2015
As one Microsoft systems integrator has found, having regular face-to-face meetings with customers can really pay off -- sometimes literally.
- By Barb Levisay
- March 05, 2015