Marching Orders 2011

RCP's panel of experts weighs in with advice for the coming year on cloud, the Microsoft Partner Network, cloud, M&A and, oh, did we mention cloud?


Marching Orders 2011

By Scott Bekker

As the cloud fills every inch of the IT sky, and the Microsoft Partner Network goes into full effect, RCP's panel of experts offer their best tips for your business to thrive.

Bag More Prospects with Pinpoint Accuracy

By Barb Levisay

Partner marketing expert Barb Levisay offers tips for getting the most out of Microsoft's free partner directory.

1 2 3 of a Kind

By Scott Bekker

A lot of factors drove the merger of three Midwest solution providers into Avtex Solutions -- but some of the reasons relate to Microsoft technology issues and the new demands of the Microsoft Partner Network.

Channel Call

Channel Growing Pains for ISVs

By Keith Lubner

The lower startup and maintenance costs, quicker ROI and increased productivity of the cloud, particularly with Windows Azure, may greatly expand the number of ISVs seeking to build their own channels.

Channel Watch

BPOS Billing on the Table

By Scott Bekker

Microsoft needs to reconsider its practice of directly billing cloud computing customers if the company expects to gain serious traction among partners.


Playing the Incentives Game

By Paul DeGroot

To succeed as a Microsoft partner you need to understand what Microsoft -- and often a particular person at Microsoft -- wants.

On Growth

Rising Above a Fragmented Market

By Mike Harvath

When it comes to basic market dynamics, the IT services industry can be characterized in economic parlance as a fragmented industry.


Hustling to Deliver Partner Training

By Jeffrey Schwartz

Lutz Ziob of Microsoft Learning talks about certifications for new partner competencies and the future of training and certifications.

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