Barney's Blog

Blog archive

Who's Cool?

Coolness is the eye of the beholder, and when it comes to computer companies, opinions vary more than tastes in clothing. I took a crack at determining who was cool and who wasn't and concluded that Google and Apple have lost a portion of their coolness (the former more than the latter),  and that Microsoft was regaining a semblance of coolness by virtue of Windows 7 and the Xbox 360.

One online poster took a more scientific approach and used Google Trends to see how often "cool" and the vendors' names were intermixed.

Turns out I was right about Apple -- it was low on the cool analytics, as was Redmond.

Google had been climbing the cool ladder, but is getting its head handed to it by Facebook -- a call I fortunately made.

Who is hot and not in your opinion? Share at [email protected]

Posted by Doug Barney on July 19, 2010 at 11:53 AM


Featured

  • Everything Microsoft Announced at Its Surface Event

    Microsoft showed off its updated and expanded line of Surface devices this week, positioning the new Surface Laptop Studio as its flagship Windows 11 laptop.

  • M&A in Microsoft Channel: Progress Acquires Kemp

    Longtime Microsoft partner Progress Software is acquiring another Microsoft partner in Kemp Technologies.

  • The 2021 Microsoft Product Roadmap

    From Windows 10X to the next generation of Microsoft's application server products, here are the product milestones coming down the pipeline in 2021.

  • Microsoft Says System Center 2022 Will Arrive Early Next Year

    Microsoft is planning to release its new System Center product in the first quarter of 2022, with a private preview arriving within months.