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Microsoft is a lot like the British -- under withering fire the company keeps a stiff upper lip and simply plods on. That is exactly what Redmond is doing in the mobile phone market with the upcoming release of Windows Phone 7, which I hear is pretty good.

But Redmond isn't about to wait for 7 -- it wants more mobile territory now, and is invading the youth space to get it. The Kin phones, made by Sharp, are built from the get-go with social media in mind. They have sliding keyboards and store data, such as photos, in the cloud. This is actually designed not just to store more stuff, but to make it easier to upgrade to new phones since you simply have to download all those items to the new device.

What will it take for Microsoft to win in the mobile phone space? Advice welcome at dbarney@redmondmag.com.

Posted by Doug Barney on April 14, 2010 at 11:53 AM


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