Bekker's Blog

Blog archive

75 More Microsoft Stores on Tap

Microsoft will drastically expand the number of Microsoft Stores over the next few years, a senior Microsoft executive said Wednesday.

"We're going to open up to 75 more stores over the next two to three years, and continue to bring our stores outside the U.S. as well," said Microsoft COO Kevin Turner in a keynote Wednesday at the Microsoft Worldwide Partner Conference in Los Angeles.

Turner said Microsoft currently has 11 stores open and that the retail locations are helping the company with product development.

"The biggest single thing, ladies and gentlemen, we've learned from the stores is it's helping us to transition from thinking about our customers to thinking like our customers. And giving us that direct customer feedback is what we're learning and getting from our stores, providing great choice, value and service," said Turner, who came to Microsoft from Wal-Mart in 2005 and has reportedly been a forceful advocate in Redmond for expanding the company's retail presence.

Posted by Scott Bekker on July 14, 2011


Featured

  • Windows 365 Cloud Apps Now Available for Public Preview

    Microsoft announced this week that Windows 365 Cloud Apps are now available for public preview. This aims to allow IT administrators to stream individual Windows applications from the cloud, removing the need to assign Cloud PCs to every user.

  • Report: Security Initiatives Can't Keep Pace with Cloud, AI Boom

    The increasingly fast adoption of hybrid, multicloud, and AI systems is easily outgrowing existing security measures, according to a recent global survey by the Cloud Security Alliance (CSA) and exposure management firm Tenable.

  • World Map Image

    Microsoft Taps Nebius in $17B AI Infrastructure Deal To Alleviate Cloud Strain

    Microsoft has signed a five-year, $17.4 billion agreement with Amsterdam-based Nebius Group to expand its AI computing capabilities through third-party GPU infrastructure.

  • Microsoft Brings Copilot AI Into Viva Engage

    Microsoft 365 Copilot in Viva Engage is now generally available, extending Copilot's AI-powered assistant capabilities deeper into the Viva platform.