Opinion


Growth and Value: Partners in Success

Growth can happen as long as there's clear vision among the company's leaders and managers.

'Good Enough' and 'Get It Done'

Stuck in a marketing rut? Try these techniques for spinning out of it.

Windows Vista Delays

Software as a service, Windows Vista delays get on the last nerves of readers this time out.

Selling to the Big Dogs

More C-level execs are at the negotiation tables. Learn how to sell to them.

An Engineer's Last Stand

Schedule slips are common and expected with software development projects; Windows Vista's can be blamed on a focus on quality.

The Dog Ate My License

Imagine that! Microsoft doesn't eat its own dogfood.

3 Steps for Maintaining Regulatory Compliance

Secure your corporate IT infrastructure by assessing, assigning and auditing.

A Nurturing Role

Microsoft is committed to helping partners grow.

Flying Low with Microsoft

Important deals can be made with even low-level reps of Microsoft.

Catching the Desktop Train

Microsoft is readying two major end-user products, Vista and Office 2007, to roll on through by the end of 2006.

Building a Sales Team That Manages Itself

Turn your company's benchwarmers into sales scorers with these tips.

Making 1 + 1 = 3

Take advantage of Microsoft's online resources to boost your marketing strategies.

Microsoft's 'New' SA Results in Same-Old Story

Despite the press coverage you might be reading about Software Assurance's new benefits, don't change your approach just yet.

A World of Change for Content Distribution

New channels for distributing content are opening up great business opportunities.

Partners Take Control

Reader feedback makes Redmond Channel Partner go round.

Align Sales Compensation with Your Goals

A compensation plan that works.

A Tasty Recipe for Lead Generation

Mac's guide to marketing for good, juicy sales leads.

Readers Respond, March 2006

Readers talk back on Action Pack abusers, recruiting, blueprinting, and the IAMCP prez chimes in.

Serving Small Business in a Big Way

Microsoft is working to help partners see potential in the small business market.

You're in Charge, So Charge

Partners should take advantage of Microsoft's highly rated partner program.