Partners Take Control
Reader feedback makes Redmond Channel Partner go round.
- By Scott Bekker
- March 01, 2006
A magazine like ours depends on input from readers. We knew from
the start that there was a huge need for an independent publication
for Microsoft partners, and we now know the big issues you face
every day. What we need most from you are details on critical challenges
you face, how these issues affect you and tips for dealing with
We just completed a reader survey to get at some of those specifics,
and the response was overwhelming. You answered from across the partner
spectrum -- responses came from VARs, consulting service providers,
Large Account Resellers, ISVs, systems integrators and others. More
than 330 of you took the time to fill out our detailed survey. What's
more, you filled it out carefully and thoughtfully. We even appreciated
jokers' entries (Deathstar Systems Inc. employee, you know who you
are). In addition to giving us a laugh on a question or two, you still
shared valuable insights.
We asked: "Imagine you are the editor of Redmond Channel
Partner magazine. What types of articles would you pursue that
would be most helpful to partners like yourself?" Your answers
were superb. So good, in fact, that I won't be forwarding the full
list to my boss. With so many reader ideas, who needs an editor?
Well, maybe I'll pass along the one that says, "The editor
does a fine job."
Here are some of the best answers about what you'd like to see:
- "Charting the district waters ... recent
reorganizations have changed everything. Knowing how the verticals
collapsed into the districts would help a lot."
- "How to make a positive cash flow. Business
operations and what our customers are saying about the partners."
- "Application of technologies internally
to maximize efficiency in my organization."
- "The secret to working with Microsoft Consulting
Services, Microsoft and the customer at the same time. The real
skinny here -- who really swings the bat?"
- "How to better navigate Microsoft and how
partners have built good working relationships with Microsoft."
- "More articles with practical sales advice."
- "Case studies -- with details. Change the
names but for God's sake, include details -- job costing, hourly
rates, software chosen and why."
- "Integrating Microsoft solutions into heterogeneous
environments, and identifying value-add opportunities when implementing
sophisticated Microsoft solutions."
We listened. Your answers will drive our coverage throughout the
In fact, we started with this issue. Of all the types of articles
we provide, you told us that Microsoft product roadmaps were among
the most important to you. That's why you'll find a roadmap here.
A lot of you are also involved in selling to small business. We've
got you covered and will continue to dedicate space there in the
coming months. Did I hear that cash flow is an issue? Go here.
We'll be bringing more of the coverage you've asked for. Navigating
Microsoft was a recurring theme among your answers, and it will
be our editorial theme for next month. Speaking of which, expect
to see us more often. We're coming out monthly from now on, instead
of every other month.
If you missed the survey but still want to provide feedback, we're
certainly still interested. Or, if you responded and still have
more to tell us, I'm at email@example.com.
Scott Bekker is editor in chief of Redmond Channel Partner magazine.