For many partners these days, the question isn't whether to develop vertical expertise. It's how to do it. Here's what you need to know to tap into these markets.
Channel leaders who have established themselves as trusted advisors tell how they made their clients' businesses their business.
A weakening economy might have been in the news for months now, but the results of RCP's second annual salary survey show that a possible recession isn't yet hitting partners' pockets. In fact, on the whole, executives at partner companies are doing better than they did in 2007 -- and high demand for their skills may keep that trend going.
Sure, schmoozing is a big part of the Microsoft Worldwide Partner Conference. But to get the maximum benefit from the event, you need to do more than mingle. Here are our picks for a dozen-plus sessions that you won't want to miss.
By adding key Microsoft System Center Essentials capabilities to its N-central 6.5 multi-customer management solution, N-able is creating a single powerful console for both tools.
It's the mother-of-all-networking-events and you'll need a good strategy to make the event pay off for your own business.
SharePoint's sales now put it alongside Office and Windows in any discussion having to do with Microsoft's technology and sales successes.
Microsoft's message is at times layered thick with marketspeak, so it's up to all of us to let Microsoft know whether or not we hear their message clearly.
What does it take to tackle a niche market? Ken has some advice before jumping in.
In a deal that could spell trouble for Dynamics partners, Salesforce.com and Google are integrating some of their key CRM and productivity apps.
What we know -- so far -- about the next version of the Windows client.
The storage giant's acquisition of the British consulting firm provides a stepping stone for expansion in the United Kingdom and beyond.