May 2007 - Show Yourself: VARs To Get Better Visibility Under Microsoft Program

In this issue: May's cover story looks at Microsoft's U.S. Partner Revenue Influence Program, which aims to better track the sales contributions of trusted advisors to Large Account Resellers. The issue also has stories on what Microsoft is trying to tell its partners about Dynamics, how to plan for disasters without losing your shirt, partner priorities for the next fiscal year, and more.


Unveiling the Influencer

By Scott Bekker

A new Microsoft program aims to pull those partners that influence sales of Microsoft software out of the shadow of the Large Account Resellers who close all the deals.

Before the Storm

By Fred Bayles

As some Microsoft partners know all too well, a solid emergency-response plan can mean the difference between surviving or sinking when disaster strikes.

Breaking Waves

By Lee Pender

Last year, all the talk at Convergence was about waves of integration for Dynamics. Now, it's all about how the suite fits into the Microsoft stack. But not everything that Microsoft is saying is clear, and some partners are confused about where Dynamics is going.

Solution Spotlights

Quest Compliance Suite: Follow The Rules

By Joanne Cummings

Quest Software's Compliance Suite for Windows helps your customers meet both their compliance obligations and IT performance benchmarks.

Channel Call

Marketing Expectations: It Takes Two to Tango

By Keith Lubner

Tips and tricks for getting the most out of your vendor partnerships


Will Greater Influence Lead to Greater Affluence?

By Paul DeGroot

Microsoft's Partner Influence Program is a step in the right direction, especially when partners could be selling Linux instead.

Marketing Microsoft

Marketing Maxims: Pithy Sayings, Proven Truths

By M.H. McIntosh

Here are six sayings to help keep partners focused on their marketing message.

Partner Advocate

The SMB Feeding Frenzy

By Scott Bekker

It's not small-minded at all for partners to think about the small-to-medium business market.

Partner View

Selecting a Managed Security Services Provider

By Rob Aragao

Look for a provider that can deliver an end-to-end view across the network.

RCP Update

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