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Tribridge Picks Up Sales Affiliate Through Master VAR Program

Tribridge, which became one of the three Microsoft Master VARs late last year, signed up a Sales Affiliate this month.

Tampa, Fla.-based Tribridge announced last week that 360 Consulting LLC had agreed to join its program.

Master VARs are able to create their own Microsoft-sanctioned networks of smaller Dynamics partners, called Sales Affiliates, throughout the United States. The smaller companies leverage the Master VAR's centralized marketing, support, operations and training. In addition to Tribridge, the other Master VARs are SBS Group and Socius.

This is the first sales affiliate that Tribridge has announced for its network. 360 Consulting provides Microsoft Dynamics GP and Microsoft custom application services for small and midsize organizations in Oklahoma, Texas, Wyoming and Arkansas, according to the release.

"This new relationship is an opportunity for Tribridge to extend our geographic reach in the Central Region and provide customers with the high-quality service and additional industry expertise 360 Consulting brings to the table," said Jeff Lynn, director of business integration for Tribridge, in a statement.

Tony Prelesnick, senior partner for 360 Consulting, said in the statement that his company is looking to boost sales by leveraging Tribridge's national brand and selling Tribridge's broader suite of services.

In an interview in December, Tribridge Chairman and CEO Tony DiBenedetto suggested his 400-employee company's goals for adding Sales Affiliates were modest in 2012.

"Our initial review of the partners would say we're not going to have hundreds of Sales Affiliates. We do think there will be tens of them," DiBenedetto said. "I don't think we necessarily have a goal because it's so early in the program. If we could get another 40 people in the mix [by adding Sales Affiliates], that's 10 percent growth for us."

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Posted by Scott Bekker on March 18, 2012