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BDR in MSP Spotlight, Usually When It's Too Late

One can scarcely belabor the point enough: Business continuity and storage are cornerstones of managed services. Funny thing about cornerstones though. You only notice them when the whole wall has fallen, and they don't stand out unless something goes wrong.

A fairly recent need for backup and disaster recovery and business continuity came to the forefront of discussions in the tech blogosphere when Internet search giant Google confirmed that an e-mail outage left over 120,000 of its Gmail users without e-mail, contacts, labels and other content over the weekend.

For Google, it's an embarrassing hiccup but for a small and medium sized business, such an interruption could mean a sizable loss in business revenue or recovery expenses.

Robert Branch, of Branch Tech Solutions, who has a background in healthcare IT, says business continuity is key for the small businesses he serves.

"Backup and disaster recovery is a hot button for our client, the majority of them are medical practices," he said. "The deal with patient data and digital form, which can't be recreated if its ever lost so certainly there's value in having a bulletproof solution."

Either way, if there was ever a case for have it and not need it, a business continuity and/or BDR program is a good start for SMBs and a smart proposition for MSPs selling through to SMBs.

Posted by Jabulani Leffall on March 08, 2011 at 11:57 AM


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