Let's Get Real: Microsoft Partner Shows How Differentiation Is Done
Is it appropriate to tell your personal story through your Web site or blog? Or should you play it safe and do what everyone else is doing (something like, "Our seasoned professionals, with more experience than any other technology provider, will help your business increase productivity and fuel growth")?
One partner is setting the gold standard in content marketing with a blog that is different, personal and downright inspiring.
Kevin Fream, CEO of Matrixforce, an Oklahoma-based managed service provider, writes a "Virtual CIO and Digital Marketing Blog" called "Adroit." In a recent post, "Start Telling Your Origin Story," Fream takes us where few partners are willing to tread by sharing his personal journey. The story is moving, but still very pertinent to potential customers. Spelling out the four foundations of his business, he differentiates Matrixforce by giving an inside look at how life events shaped his company.
Fream's blog topics range from cloud computing to choosing a technology partner to content marketing. He's not afraid to express an opinion and builds a good case when he does. One post, "Disruptive One Year Contracts," shoots down some common wisdom without any sugar coating. It's refreshing to see a company blog with an edge.
Not everyone can write like Fream -- he's masterful. But don't let that deter you. Practice makes perfect, or at least good enough. The point is to tell your story honestly, to connect with your prospects and customers on a personal level.
There is no better way to learn a new approach than by following a great example. If you would like some inspiration for blog posts that will differentiate your business and connect with real people, "Adroit" is the place to go.
How are you differentiating your business with great content? Add a comment below or send me a note and let's share the knowledge.
Posted by Barb Levisay on March 18, 2015