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WPC: Silver and Gold Have Value Again for Microsoft Partners

Over the years, a fair number of members of the Microsoft channel have put pretty significant marketing resources into selling themselves as Gold Certified. As the Partner Program morphed into the Microsoft Partner Network, though, the Gold label seemed to be doomed.

Not anymore. In a move that many partners should welcome as good news, Microsoft is bringing the bling to the MPN by labeling competencies as "gold" and "silver." So, while Gold Certified might be dying as a partner distinction, a gold competency can take its place. So, don’t do that complete rebranding yet...

Posted by Lee Pender on July 12, 2010 at 11:56 AM


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