Pender's Blog

Blog archive

WPC: Silver and Gold Have Value Again for Microsoft Partners

Over the years, a fair number of members of the Microsoft channel have put pretty significant marketing resources into selling themselves as Gold Certified. As the Partner Program morphed into the Microsoft Partner Network, though, the Gold label seemed to be doomed.

Not anymore. In a move that many partners should welcome as good news, Microsoft is bringing the bling to the MPN by labeling competencies as "gold" and "silver." So, while Gold Certified might be dying as a partner distinction, a gold competency can take its place. So, don’t do that complete rebranding yet...

Posted by Lee Pender on July 12, 2010


Featured

  • Salesforce To Acquire Informatica in $8 Billion Deal

    Salesforce announced on Tuesday it plans to acquire data management firm Informatica for $8 billion.

  • An image of planes flying around a globe

    2025 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • Microsoft Gives Orgs More Power to 'Tune' AI Agents

    At its Build 2025 conference this week, Microsoft unveiled significant advancements aimed at empowering enterprises to create more sophisticated AI agents.

  • Build 2025: Microsoft Charts Wider Path for AI Agents

    At Build 2025, Microsoft unveiled its strategic vision for the future of AI agents, emphasizing the development of autonomous systems capable of performing complex tasks across various applications.