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VMware Revises Channel Program

Virtualization titan VMware has sweetened the incentive pot for some of its smaller partners with revisions to its channel program. Specifically, partners at its program's Professional level (basically its entry level) now have access to the "advantage +" incentive program for the first time.

"We're seeing a growth in all of our partner tiers," Julie Eades, VMware's director of worldwide channel marketing, told RCPU. "We really felt that [Professional partners] are very open to needing the same kind of benefits as the other tiers of the program." VMware now has nearly 10,000 partners worldwide, Eades said.

There are also enhanced training programs and new marketing programs and tools in VMware's program upgrade. All the gritty details are here.

Posted by Lee Pender on February 14, 2008


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