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More on the Importance of Being Microsoft

We told you in our July issue that Microsoft is the world's biggest brand. As our story said, it might be the biggest, but not necessarily the best loved. A recent Harris Interactive survey, for example, doesn't even include Microsoft in the top 10 of its best brands poll.

Nevertheless, it's encouraging to see that our friends across the Atlantic still love Microsoft, despite some of the setbacks it's had lately. And we're still betting that there aren't many companies more recognizable than the Redmond empire.

Posted by Lee Pender on July 20, 2006


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