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Microsoft Pushes Cool

Is Microsoft cool? The answer ain't easy. Back when geeks were geeks, Microsoft was only cool with...well, geeks!

But geeks are now cool. They're smart, can make tons of money and change the world -- all at the same time! And let's face it: The Xbox is now the game machine to have. How do I know? I was forced by my son Nick to buy the $300 version for his 13th birthday yesterday (my birthday is today, but somehow I don't think he'll be returning the favor).

But is Microsoft cool enough to support a clothing line? We'll soon find out as Redmond is set to launch "Softwear" T-shirts. You can get a shirt with Bill Gates' mug shot or one that simply says "DOS."

So is Microsoft cool? Would you buy a DOS shirt? Your thoughts welcome at dbarney@redmondmag.com. Slogans for these shirts also readily accepted.

Posted by Doug Barney on December 09, 2008 at 11:53 AM


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