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Google Earth Hour: Feel Good While Doing Nothing

Last week, Google turned its page black to raise awareness of energy conservation.

My first thought turned to hypocrisy. Google uses millions of kilowatt hours powering massive server farms so we can look for Kim Kardashian videos.

Turns out, there was a deeper irony. Apparently, it takes more electricity to power a black screen than a light one.

Posted by Doug Barney on March 31, 2008 at 11:52 AM