News

Microsoft Reorg Marries Partner and Small Business Groups

At first blush, they may seem a bit like the odd couple. But Microsoft believes its partner and small-business divisions were made for each other.

Microsoft announced Monday (Oct. 17) that it is aligning its Worldwide Partner Group with its Worldwide Small Business Group. Allison Watson, previously vice president for just the Worldwide Partner Group, now assumes responsibility for the small-business segment as well. Based in Redmond, the organization will coordinate strategy for Microsoft’s partner channel and its small-business customer segment.

Watson continues reporting to Orlando Ayala, who is senior vice president of Microsoft’s overall Small and Midmarket Solutions & Partner (SMS&P) Group and COO of Microsoft Business Solutions.

While the inherent link between the partner and small-business groups might not be immediately evident to outsiders, Watson says there's actually a great deal of synchronicity between them: "We have 42 million small-business customers, and many of them interact with Microsoft products through our partners,” she says. And, of course, many of Microsoft's 240,000 partners are themselves small businesses, often serving as the first testbed for Microsoft's small-business strategy as well as rolling out its solutions to its customers.

In her new role, Watson will continue to oversee efforts to help partners extend their market reach, cut costs, increase profitability and deliver innovate solutions to their own customers. To that, she’ll add the small-business mission of showing the owners and managers of companies with fewer than 50 employees how to grow their businesses on a Microsoft platform.

In addition, Watson announced several personnel changes:

  • Former Sun executive Sherle Webb-Robins becomes general manager of the Microsoft Partner Program. Webb-Robins, who was most recently a vice president in Sun’s Global Sales Organization, replaces the program’s architect, Kevin Wueste; Watson says Wueste is considering other leadership jobs both inside and outside the company.
  • Doug Leland becomes general manager of Worldwide Small Business and head of the Small Business Segment Marketing Team. Leland’s 14-year Microsoft career includes stints as director of marketing for SQL Server and director of university relations for Microsoft Research.
  • Kati Hvidtfeldt, with Microsoft since 1999, becomes senior director of ISV and MBS partner strategy.
  • Jenni Flinders, a five-year veteran, becomes director of business management.

All those changes represent “the continued incremental investment” that Microsoft is making on behalf of partner businesses and customer companies, Watson says, adding that the company will roll out new initiatives for partners and customers of all sizes over the next 24 to 36 months. “As a group, we have a heck of two or three years ahead of us,” she says. “It can be a great time for all of us.”

The partner-small business marriage follows the massive top-level realignment that Microsoft announced last month. That restructuring split the company into three divisions, each headed by its own president. Kevin Johnson and Jim Allchin were named co-presidents of the Platform Products & Services Division; Robbie Bach was appointed president of the Microsoft Entertainment & Devices Division, and Jeff Raikes was named president of the Microsoft Business Division (created by the combination of the Microsoft Business Solution group and Microsoft’s Information Worker business). The company also announced that company CTO Ray Ozzie would expand his responsibilities to help drive software strategy and execution in all three divisions.

About the Author

Anne Stuart, the former executive editor of Redmond Channel Partner, is a business technology freelance writer based in Boston, Mass.

Featured

  • The 2020 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generations of .NET and PowerShell, here's what's on tap from Microsoft this year.

  • 2020 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss. (Now updated with COVID-19-related event changes.)

  • Microsoft, Google and IBM Among First Members of Open Source Security Group

    Microsoft has joined a high-powered group of tech giants in a new industry foundation aimed at improving the security of open source software.

  • Microsoft In Talks To Acquire TikTok

    A deal between Microsoft and Beijing-based ByteDance is in the works that would have Microsoft acquiring some of ByteDance's holdings in the TikTok social media service.

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.