Every marketer today is faced with the challenge of creating good content day in and day out. Coming up with new ideas and interesting ways to present information can feel pretty overwhelming on some of those days. That's when it's time to start mining Microsoft's Ready-to-Go (RtG) marketing site.
Through steady improvement over the past several years, RtG has become a marketing content goldmine for partners. Some of the nuggets take a little more digging than others, but we've collected a few worth sharing:
Additional Microsoft Resources
While RtG holds the motherload of Microsoft partner content resources, there are more resources worth mentioning to enrich your inbound marketing:
Make It Your Own
As you tap these resources, use them as a base to build your personalized content. Your prospects need to see your personality shine through and understand the unique value that you add to the solution sets. Every piece of marketing content that you produce should help prospects understand how they can solve their business problems -- and how you can assist.
Microsoft's investment in marketing tools for partners has increased dramatically over the past several years. Take advantage of the opportunity to increase the quality of your content by building on Microsoft's work. That's what it is there for.
How are you using Microsoft resources to build great content? Add a comment below or send me a note and let's share the knowledge.
Posted by Barb Levisay on December 05, 2013 at 9:49 AM
Windows 11 users are getting new features, which are expected to arrive at latest in July, per a Microsoft announcement this week.
The Microsoft Edge browser is getting lots of enhancements, as announced this week at Microsoft Build.
Multiple Microsoft products reached "general availability" (GA), or commercial release, at the Microsoft Build event for developers ongoing this week.
Microsoft and Helion have agreed to an energy deal using Helion's fusion-generated electric power.
More Partner Guides
More White Papers