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Microsoft Searches for Cool with Bing

OK, we'll admit it -- we like the Bing ads where people shout random things at some poor person who just wants an answer to a simple question. If only Bing were that much better than Google search, we'd be devotees of Microsoft's engine. But we really don't see that big of a difference between the two, other than the pretty pictures Bing has in the background of its start page.

That's OK, though, because Microsoft is getting ready to woo us with a Bing cool offensive, which includes deals with rapper Jay-Z (who, if he was still cool, probably isn't anymore) and destroyer of college football ESPN. Of course, Microsoft isn't cool and never will be, so this campaign will likely be a mitigated success at best. Bing's market share is growing, though, so maybe something in the scatter-shooting of advertising and marketing Microsoft is doing is working.

Posted by Lee Pender on January 26, 2011


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