Pender's Blog by Lee Pender, RCPU Editor

Blog archive

Microsoft Searches for Cool with Bing

OK, we'll admit it -- we like the Bing ads where people shout random things at some poor person who just wants an answer to a simple question. If only Bing were that much better than Google search, we'd be devotees of Microsoft's engine. But we really don't see that big of a difference between the two, other than the pretty pictures Bing has in the background of its start page.

That's OK, though, because Microsoft is getting ready to woo us with a Bing cool offensive, which includes deals with rapper Jay-Z (who, if he was still cool, probably isn't anymore) and destroyer of college football ESPN. Of course, Microsoft isn't cool and never will be, so this campaign will likely be a mitigated success at best. Bing's market share is growing, though, so maybe something in the scatter-shooting of advertising and marketing Microsoft is doing is working.

Posted by Lee Pender on January 26, 2011


Featured

  • An image of planes flying around a globe

    2025 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss.

  • Google To Acquire Cloud Startup Wiz for $32 Billion

    Google has announced a pending agreement to acquire Wiz Inc., a cloud security platform, in an all-cash deal worth $32 billion.

  • FTC Expands Microsoft Antitrust Investigation Under Trump Administration

    The Federal Trade Commission (FTC) is pressing ahead with a broad investigation into Microsoft's business practices, an inquiry that began in the final weeks of the Biden administration.

  • Microsoft to Shut Down Skype Services

    Microsoft will discontinue its Skype telecommunications and video calling services on May 5, 2025, marking the end of the platform's decades-long run.

Most   Popular