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Yahoo Deal Done

Microsoft is on a search roll. Bing is getting good reviews from Redmond Report readers, was recently upgraded with mapping and other features, and now the deal in which Yahoo will use Bing search is finally final. 

While Yahoo and Microsoft finally agree, however, it will be a year until the deal passes regulatory approval.

This is instant market share for Bing, but in a way it's unearned share, bought and paid for rather than gained through superior performance. It also reduces competition in the search market. And ultimately, this could benefit Google more than Bing as Yahoo users may Google rather than Bing. We'll find out in the coming months.

Posted by Doug Barney on December 09, 2009


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