Three industry trends are "redefining the current state of the channel," say researchers at Ingram Micro Cloud.
A review of the Web sites of the RCP 200 reveals best practices and interesting trends -- as well as areas for improvement -- in the public face that Microsoft partners present to the world.
As Microsoft expands the reach of FastTrack quarter-by-quarter with little guidance on what's coming next, partners struggle to stay ahead of the program with higher-value services.
More than being just a new offering, the CSP program requires Microsoft partners to design the business model that will take them into the future.
Howard thinks it's time for partners to treat Microsoft with the same benign neglect it shows them.
Technology pros may still be the core of your partner business, but you need a BA who can translate technology into real terms that business users understand.
Microsoft and Adobe this week launched an effort aimed at expanding the scope of their respective marketing products.
There are now almost as many ways to bill for the cloud services that partners deliver to customers as there are cloud services.
As much as business intelligence has gone mainstream, it's still not a simple conversation. One Microsoft partner has found a solution to reduce customer confusion.
As the channel shifts further and further away from selling products, customers tell us more and more how they don't want to talk with salespeople anymore.
As one Microsoft systems integrator has found, having regular face-to-face meetings with customers can really pay off -- sometimes literally.
Microsoft's top channel executive outlined some of the company's plans to ramp up support for partners during Wednesday's Worldwide Partner Conference (WPC) keynote.
Understanding Microsoft's scorecard system is one way to figure out what partner deals Microsoft's sales reps currently value the most.
All successful salespeople are socially well connected within their communities.
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