Tech Talk | Inside Microsoft’s Support Services Designation: What Partners Must Prove—and How to Get There Faster -- Redmond Channel Partner

Tech Talk | Inside Microsoft’s Support Services Designation: What Partners Must Prove—and How to Get There Faster

Date: Tuesday, February 24 at 9am PT / 12pm ET

Microsoft's new Support Services Designation turns support into a customer-visible, third-party-audited competitive requirement. In this live partner-to-partner webcast, technology journalist John K. Waters joins industry experts Savita Joshi and Daniela Rojas Corrales to break down what the audit measures—operational capability, case-rate performance, and CSAT—and why it now affects renewals, escalations, incentives, and enterprise wins. You'll also get a clear-eyed look at what's driving urgency, from customer churn tied to poor support to capped entitlements and tighter compliance, plus the two paths forward: build designation-ready support in-house or adopt a strategic support operating model to move faster with less risk.

You'll learn:

What Microsoft's Support Services Designation is, why it's customer-visible, and how it changes competitive dynamics for partners
A plain-English breakdown of the three audit dimensions: capability, case rate (escalations), and CSAT validation
Why support is now tied directly to partner incentives, customer renewals and retention, and competitive win rates
The urgency drivers behind the shift, including tighter compliance expectations and capped Microsoft support entitlements
A "buy vs. build" framework to evaluate building designation-ready support in-house versus partnering with an enterprise outsourced support provider
What it takes to become audit-ready, including governance, documentation, certified coverage, and process rigor
How to quantify the economics and risk tradeoffs, from fixed-cost exposure to operational scalability
Practical next steps to start preparing now, plus live Q&A to address partner-specific questions

Register now to get a clear, actionable roadmap for Microsoft's Support Services Designation—what the audit looks for, what it will take to qualify, and how to choose the fastest, lowest-risk path to readiness. Plus, live Q&A to help you plan your next steps with confidence.

Register now!

Date: February 24, 2026

Time: 9:00 AM PT

Duration: 1 Hour

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