New Business Opportunities

Facebook Marketing for Microsoft Partners: A Primer

New functionality additions in the social networking tool mean creative Microsoft partners have more ways than ever to get the word out about the great things their companies are doing.

Hitachi Updates Partner Program with Specializations

Hitachi Data Systems (HDS) has revamped its TrueNorth Partner Program to include four new specializations, the company announced this week.

Microsoft Lync Partners Bullish on Skype Deal

While most of the analysis of Microsoft's $8.5 billion acquisition of Skype has focused on the consumer aspects of the deal, partners have responded enthusiastically and are seeing some opportunities for Skype alongside Microsoft Lync.

HP Helps Partners Build Cloud Expertise

Finally, the company enters a cloud market that's becoming increasingly crowded with other IT heavyweights, including IBM and Cisco.

Microsoft Partners and the 'Adjacency Growth Strategy'

It's when your business expands more than one degree of separation from your core offering that things unravel.

Partners and the Cloud Transition: IT Heavyweights Roll Out Cloud Programs

There was a distinct cloud slant at some of the major IT players' recent partner confabs, with Cisco, IBM and VMware each rolling out new programs to help their partners transition customers to the new computing paradigm.

HP Launches Partner Program for Private Clouds

Hewlett-Packard Co. has launched its CloudSystem Partner Program, which is designed to help partners sell HP's CloudSystem portfolio.

CA Partner Portal Aims To Prevent 'Virtual Stall'

CA has created a microsite for partners to help them sell the CA Virtual portfolio and get past the "virtual stall" that often occurs when customers get about 30 percent of their servers virtualized.

Getting Enablement in Gear

Enablement might sound like training, but it provides for a more proactive approach focused on solution selling.

Where Are the Windows Tablets?

Microsoft misses CES opportunity to wow industry with tablet innovation, but shows new foundations for future Windows-based devices.

Mind the (Product) Gap

The two biggest reasons for working with Microsoft are its solid support for partners and the breadth of its product line.

Playing the Incentives Game

To succeed as a Microsoft partner you need to understand what Microsoft -- and often a particular person at Microsoft -- wants.

Channel Growing Pains for ISVs

The lower startup and maintenance costs, quicker ROI and increased productivity of the cloud, particularly with Windows Azure, may greatly expand the number of ISVs seeking to build their own channels.

Bag More Prospects with Pinpoint Accuracy

Partner marketing expert Barb Levisay offers tips for getting the most out of Microsoft's free partner directory.

Marching Orders 2011

As the cloud fills every inch of the IT sky, and the Microsoft Partner Network goes into full effect, RCP's panel of experts offer their best tips for your business to thrive.