Building solid relationships with customers will win out against the aggressive, pushy sales strategy any day.
- By Ken Thoreson
- September 01, 2006
Tips on obtaining an ROI on your marketing efforts.
- By M.H. McIntosh
- September 01, 2006
The real scoop on how Microsoft is handling accounts burned by Software Assurance, and what you can do about it.
- By Scott Braden
- August 24, 2006
Why some won't worry about Best Buy encroaching on their SBS territories. Plus, one reader goes virtual.
- By RCPmag.com Readers
- August 01, 2006
Running out of selling territory? Extend it overseas.
- By Derek Torres
- August 01, 2006
The high-level executive org chart at Microsoft begins looking less like a London road map.
- By Scott Bekker
- August 01, 2006
Take control of your telemarketing effort, whether you outsource or make them part of your team.
- By M.H. McIntosh
- August 01, 2006
Does your business fill a niche where Microsoft doesn't play now? It may not be the case for too long.
- By Paul DeGroot
- August 01, 2006
Small biz vs. Best Buy; limitations virtual server technology.
- By RCPmag.com Readers
- July 01, 2006
Empowering people who keep businesses running is at the heart of better software technology development at Microsoft.
- By Margo Day
- July 01, 2006
Planning a marketing event? Here are some tips for successfully promotional copy that will get people to attend it.
- By M.H. McIntosh
- July 01, 2006
Is Microsoft software always the wisest choice to guarantee a project's survival?
- By Paul DeGroot
- July 01, 2006
The biggest gathering of your peers takes place this July in Boston at Microsoft's Worldwide Partner Conference
- By Scott Bekker
- July 01, 2006
Money is left on the table when sales and marketing can't work together. Here are four key relationship challenges that both sides can agree to work on.
- By Ken Thoreson
- July 01, 2006
Starting up a training center related to your services carries with it high cost and lots of work, but the return on investment can prove to be worthwhile.
- By Jim Airdo
- July 01, 2006
Sure, you can dive right on into managed services, but you'll be doing your company a favor if you tread carefully and review your business plan to fit your new goals.
- By Charles Weaver
- June 01, 2006
Partners have good reason to be concerned as Microsoft grows its SaaS business.
- By Scott Bekker
- June 01, 2006
Small (biz) complaint; software as a service advocate speaks up; sold on selling tips.
- By RCPmag.com Readers
- June 01, 2006
Recognizing those "whoa" moments and those "vive la différence" between you and other Microsoft partners that you work and/or compete with.
- By Paul DeGroot
- June 01, 2006
Even with a well-defined project plan, it's best to let the customer
know that an estimate on deliverables is just that -- an estimate.
- By Jeff Rudolph
- June 01, 2006