Opinion


Some Partners Get the White-Glove Treatment

Microsoft executives know the switch to the Microsoft Partner Network (MPN) is delicate.

Marketing in a Cloudy 2011

The coming year brings some novel challenges for resellers who are in the midst of planning.

The Middleman Is Dead, Long Live the Middleman!

Partners might be wondering what their role selling Microsoft solutions will be when the bulk of services are offered direct to customers online.

Give BPOS a Chance

Bullish on the cloud, and bullish on Microsoft's prospects to be a major cloud player with a vibrant ecosystem of cloud partners.

The Right Kind of Exit Strategy

Manage your business as though you're planning to work until retirement or to the day you pass it to your children. Then, you'll know you've developed the perfect exit strategy.

Leveraging the MPN for Cloud Channels

Partners who are "in the cloud" can get specific help with sales, services and marketing.

Cloud Strategies: Yours and Microsoft's

Microsoft's determination to dominate the market for online services has never been as evident as it was at the 2010 Worldwide Partner Conference (WPC). Why is it moving so aggressively into that space?

MPN: Where Do You Want To Go Today?

It's time to get serious about the Microsoft Partner Network (MPN).

Ratcheting Down the Fear in Scary Times

We don't need the approach of Halloween to realize that it's a scary world out there.

Watch Out for the Mammals

Success in the small business space has always been Microsoft's to lose.

Gathering Clouds: Microsoft Has a Lot up There, What's Next?

In our three main features this month, we're looking at three different ways Microsoft is bringing its traditional products to the cloud.

4 Steps to Better Cloud Sales

Simply put, if you create a cool product and want to deliver it via the cloud, you need to create your own channel.

Once Upon a Channel

In August 1981, IBM introduced its first "personal computer" and, explaining that nobody but IBM could sell IBM, decided that the few selected companies that would be furnishing these small units to consumers and small businesses would be "resellers" instead of "sellers."

Charting Cloud Channels

As you heard at the Partner Conference, Microsoft's partner program is headed toward the cloud. Here's your first steps to not being left behind.

Growing Your Company: The Power of Net-New

Partners who focus on net-new clients will see growth; but you'll need focus and correct execution to really pull out a win.

11 Things to Know About... WPC Takeaways

Here are 11 key takeaways from Microsoft's 2010 Worldwide Partner Conference.

Microsoft Gets Its Mojo Back

Redmond's new cloud focus is a next-gen approach. And the food at WPC was great. (For how these two items are related, read on.)

How Much Company Can I Afford To Buy?

The IT M&A market is heating up -- here's the questions you need to answer to be ready for your next possible acquisition.

Making the Most of a Partner Conference

In a field crowded with competitors, differentiation needs to be part of everything you do -- even how you attend a partner conference.

RCP: The First 5 Years

Five years ago this month, we launched our first issue of Redmond Channel Partner magazine. The goal then, as it is now, was to be an independent voice of the Microsoft partner community with a mission of driving partner success.