In a field crowded with competitors, differentiation needs to be part of everything you do -- even how you attend a partner conference.
- By Keith Lubner
- July 01, 2010
While traveling recently, I had an epiphany. If we want to move our businesses forward, we first must move ourselves forward.
- By Keith Lubner
- June 01, 2010
My theme for the last several months was how you can differentiate your firm from the masses of other resellers in the world.
- By Keith Lubner
- May 01, 2010
To make your business stand out, what you do internally behind the scenes can be even more important than what you do externally.
- By Keith Lubner
- April 01, 2010
The benefits of thought leadership are many, and cost less than engaging in a full-blown advertising campaign.
- By Keith Lubner
- March 01, 2010
As the economy improves this year, partners should have differentiation in mind -- starting with marketing.
- By Keith Lubner
- February 01, 2010
Based on its latest quarterly report, Redmond resembles other tech companies hit by the recession as it bleeds net income and lays off workers.
- By Scott Bekker
- March 01, 2009
Uncertain financial climate, new U.S. president, new Windows OS -- all on the horizon and bound to affect partners in some way.
- By Scott Bekker
- January 01, 2009
Never mind the recession. With Windows Azure, partners have a new set of challenges brought on by cloud-based computing.
- By Scott Bekker
- December 01, 2008
IT seemed immune to the financial crisis, but companies are now reacting as news becomes more ominous by the day.
- By Scott Bekker
- November 01, 2008
Dismiss Chrome as another browser and partners might miss a big opportunity.
- By Scott Bekker
- October 01, 2008
What's working and what's not working at your company? A good way to find out is trending your business through Key Performance Indicators.
- By Keith Lubner
- August 20, 2008
Microsoft's software and services combo takes a running start at competitors with "deskless" versions of its Office tools.
- By Scott Bekker
- August 01, 2008
Of the many warning signs that a reseller-vendor relationship might not work, here's a list of the ones I find to be all too common.
- By Keith Lubner
- July 20, 2008
News, video, blogs -- we give you the scoop on Microsoft's annual event for partners.
- By Scott Bekker
- July 01, 2008