MPN Changes Its Formula

Inside Microsoft's major overhaul and what partners need to know.


Windows Azure Helps Small Partner Score Huge Deal

By Gladys Rama

How one small Microsoft partner in the U.K. leveraged the Windows Azure cloud service to win a huge contract against consortiums of IT giants -- enabling a more robust solution at a lower cost than traditional IT approaches could promise.

MPN 2.0: Behind the Microsoft Partner Network Overhaul

By Scott Bekker

At the Worldwide Partner Conference, Microsoft laid out a major overhaul of the 3-year-old Microsoft Partner Network. The changes send several important messages about how the software giant is thinking about its partners and their role.

Microsoft Partner Network Competency Changes in 2014 (Flow Chart)

By Redmond Channel Partner magazine staff

In January 2014, Microsoft will boil 25 competencies and one quasi-competency down to 22. Here are the key changes (and a list of the competncies that remain unchanged).

Meet the New Bosses: The Key Executives in Microsoft's Reorg

By Jeffrey Schwartz

Steve Ballmer unveiled a much anticipated major reorganization intended to change the conflict orientation of Microsoft's culture to one of shared focus. Some of the winners in Ballmer's new structure are familiar faces. Others are being pulled into the spotlight from deeper within the organization.

Both Sides

How To Get Customer Leads from Microsoft

By M.S. Partner

According to this former Microsoft field rep, there is no magical lead fountain -- getting leads from Microsoft is a multi-step process.

Channel Watch

Microsoft's Surface Drama Continues with Shareholder Lawsuit

By Scott Bekker

The RT version of Microsoft's tablet device has faced an uphill battle almost from the start. And now, it's drawn the ire of investors.

Channeling the Cloud

Microsoft's Cloud Partners Face Hard Questions After PRISM Scandal

By Jeffrey Schwartz

The recent revelations about the depth of the NSA's surveillance program are dragging old questions about cloud privacy back to the forefront.

Selling Microsoft

Getting Out of the CRM Trap

By Ken Thoreson

CRM applications promise a lot, but often fail to deliver. And that's a bad deal for sales managers.

The Changing Channel

Parsing Through the WPC 2013 Rumors (UPDATED)

By Howard M. Cohen

Are PAMs going away? Is a major partner executive leaving? As usual, there were plenty of rumors floating around this year's Worldwide Partner Conference floor -- some more well-founded than others. Howard separates fact from fiction.


Dynamics Partners React to Microsoft Axing Partner Account Manager Role

By Barb Levisay

Every Microsoft partner is accustomed to the July shuffle of account managers and field personnel, but the week after this year's Microsoft Worldwide Partner Conference the Dynamics management team announced bigger changes.

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