January 2007 - Partnering for Profitability

Plus: partner strategies for working in an atmosphere of M&As; how to take advantage of technology spending; surviving company politics; a look at Windows Vista, from a partner perspective; more


Vendor Consolidation

By Lee Pender

With a few key strategies, partners can maximize profitability by leveraging the constant and sometimes disruptive force of vendor consolidation.

Caught in the Crossfire of Internal Politics

By Fred Bayles

Fed up with your client's in-house turf wars? This advice from the trenches will help you survive even the toughest of battles.

Partnering for Profitability

By Scott Bekker

What Microsoft's Partner Team is doing to boost your bottom line.

Go Pro!

By Rich Freeman

Technology spending in the professional services industry is on the rise. Here's how Microsoft partners can get in on the action.

Solution Spotlights

Vista -- Here at Last

By Keith Ward

You've read about it, seen it and tested it -- now it's time to sell it.

Channel Call

Making the Partner-Vendor Marriage Last

By Keith Lubner

Guidelines for a prosperous partnership that can last, well, 'til death do you part.


Industry Builder Tells You a Lot About Microsoft

By Paul DeGroot

While the program isn't scalable, its structure exemplifies Microsoft's preferred partner role.

Partner Advocate

New Campaigns Signal a Shift in Gears

By Scott Bekker

Microsoft offers creative ways to get more business out of Vista, and partners are the primary beneficiaries of those moves.

Partner View

Steering SMBs Toward Managed Services

By Michael Proper

SMBs can't afford to hire a qualified IT staff to administer their networks. Partners who provide managed services can step in.

Selling Microsoft

Playing to Win: Using Sales Contests to Hit Your Goals

By Ken Thoreson

Goals and ideas for growing sales organically -- and adding some fun to the process.

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