November 2006 - Partners in Security
Microsoft looks to lock down a new market. Plus: Microsoft Visio 2003, Software as a Service, Microsoft Financing, and marketing tips galore.
Experienced hands suggest keeping surprises to a minimum and staying sensitive
to cultural challenges.
As SaaS picks up steam, more resources are coming online to help with
the transition to on-demand delivery.
Partners land bigger deals and report better cash flow from steering customers toward Microsoft's seldom-used financing program.
Microsoft hasn't always had a great reputation for keeping things safe.
The company hopes to change that impression and its partner relationships
with a serious move into the enterprise security market.
Even your most artistically challenged customers can use Visio to create
complex technical diagrams.
Microsoft's goals are to make partners profitable. How do you intend to make sure it meets that goal?
What's marketing? Here's how the pros define that job role.
The Worldwide Partner Group gears up to offer partners a slew of services to help their customers get ready for Windows Vista and Office 2007.
Microsoft offers tools but not much help for smaller partners -- it's up to you to work up your strategy and deploy those tools to meet your goals.
A few simple tricks for staying ahead in the selling game.