With a great brand name comes great partner responsibility.
Microsoft may be the world's best-known brand, but it's not necessarily
the best-loved. Here are ways to overcome deal-busting objections.
In 2003, Microsoft announced a sweeping, risky overhaul of its partner
program. Three years later, many partners give the changes passing marks.
Microsoft isn't just the world's most powerful software company. It's also the world's biggest brand. Here's why -- and what that means to partners.