By Anne Stuart
Microsoft may be the world's best-known brand, but it's not necessarily
the best-loved. Here are ways to overcome deal-busting objections.
By Rich Freeman
In 2003, Microsoft announced a sweeping, risky overhaul of its partner
program. Three years later, many partners give the changes passing marks.
By Lee Pender
Microsoft isn't just the world's most powerful software company. It's also the world's biggest brand. Here's why -- and what that means to partners.
By Doug Barney
With a great brand name comes great partner responsibility.
By Lafe Low
Virtual PC is a flexible, full-featured virtualization environment.
By Paul DeGroot
Is Microsoft software always the wisest choice to guarantee a project's survival?
By M.H. McIntosh
Planning a marketing event? Here are some tips for successfully promotional copy that will get people to attend it.
By Scott Bekker
The biggest gathering of your peers takes place this July in Boston at Microsoft's Worldwide Partner Conference
By RCPmag.com Readers
Small biz vs. Best Buy; limitations virtual server technology.
By Jim Airdo
Starting up a training center related to your services carries with it high cost and lots of work, but the return on investment can prove to be worthwhile.
By Ken Thoreson
Money is left on the table when sales and marketing can't work together. Here are four key relationship challenges that both sides can agree to work on.
By Margo Day
Empowering people who keep businesses running is at the heart of better software technology development at Microsoft.