July 2006 - Microsoft: World's Biggest Brand

Partners get behind the most powerful marketing icon. Plus, Virtual PC 2004; Microsoft's Partner program revamp -- three years later; and how to get Microsoft haters on your side.


The Two Faces of the Microsoft Brand

By Doug Barney

With a great brand name comes great partner responsibility.

Dealing with Microsoft Haters

By Anne Stuart

Microsoft may be the world's best-known brand, but it's not necessarily the best-loved. Here are ways to overcome deal-busting objections.

Making the Grade

By Rich Freeman

In 2003, Microsoft announced a sweeping, risky overhaul of its partner program. Three years later, many partners give the changes passing marks.

The Importance of Being Microsoft

By Lee Pender

Microsoft isn't just the world's most powerful software company. It's also the world's biggest brand. Here's why -- and what that means to partners.

Solution Spotlights

Virtual Computing Gets Real

By Lafe Low

Virtual PC is a flexible, full-featured virtualization environment.


Darwin and Intelligent (Software) Design

By Paul DeGroot

Is Microsoft software always the wisest choice to guarantee a project's survival?

Marketing Microsoft

Don't Doom Your Own Marketing Event

By M.H. McIntosh

Planning a marketing event? Here are some tips for successfully promotional copy that will get people to attend it.

Partner Advocate

The Mother of All Partner Conferences

By Scott Bekker

The biggest gathering of your peers takes place this July in Boston at Microsoft's Worldwide Partner Conference

Partner Points

Partner Points: RCP Reader Letters

By RCPmag.com Readers

Small biz vs. Best Buy; limitations virtual server technology.

Partner View

The Value of Reseller Training Centers

By Jim Airdo

Starting up a training center related to your services carries with it high cost and lots of work, but the return on investment can prove to be worthwhile.

Selling Microsoft

Sales and Marketing: Friends, Not Foes

By Ken Thoreson

Money is left on the table when sales and marketing can't work together. Here are four key relationship challenges that both sides can agree to work on.

The Microsoft View

Getting People Ready

By Margo Day

Empowering people who keep businesses running is at the heart of better software technology development at Microsoft.

RCP Update

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