Partners get behind the most powerful marketing icon. Plus, Virtual PC 2004; Microsoft's Partner program revamp -- three years later; and how to get Microsoft haters on your side.
By Doug Barney
With a great brand name comes great partner responsibility.
By Anne Stuart
Microsoft may be the world's best-known brand, but it's not necessarily
the best-loved. Here are ways to overcome deal-busting objections.
By Rich Freeman
In 2003, Microsoft announced a sweeping, risky overhaul of its partner
program. Three years later, many partners give the changes passing marks.
By Lee Pender
Microsoft isn't just the world's most powerful software company. It's also the world's biggest brand. Here's why -- and what that means to partners.
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