With a great brand name comes great partner responsibility.
Microsoft may be the world's best-known brand, but it's not necessarily
the best-loved. Here are ways to overcome deal-busting objections.
In 2003, Microsoft announced a sweeping, risky overhaul of its partner
program. Three years later, many partners give the changes passing marks.
Microsoft isn't just the world's most powerful software company. It's also the world's biggest brand. Here's why -- and what that means to partners.
Virtual PC is a flexible, full-featured virtualization environment.
Is Microsoft software always the wisest choice to guarantee a project's survival?
Planning a marketing event? Here are some tips for successfully promotional copy that will get people to attend it.
The biggest gathering of your peers takes place this July in Boston at Microsoft's Worldwide Partner Conference
Small biz vs. Best Buy; limitations virtual server technology.
Starting up a training center related to your services carries with it high cost and lots of work, but the return on investment can prove to be worthwhile.
Money is left on the table when sales and marketing can't work together. Here are four key relationship challenges that both sides can agree to work on.
Empowering people who keep businesses running is at the heart of better software technology development at Microsoft.