04/01/2006

April 2006 - Navigating Microsoft: A Guide to Redmond's Corporate Maze

Partner perspectives on Microsoft's partner program, Bill Gates' vision for a digital decade, building successful partnerships, Allison Watson on partner tools for profitability, SBS Server 2003 and much more.


In-Depth

Defining the Digital Decade

By Lauren Gibbons Paul

Bill Gates has been chatting up the concepts of 'digital lifestyle' and 'digital work style.' But what do these terms really mean -- especially for partners?


Hire Power: Top Recruiting Tips

By Fred Bayles

Here are super ways to win the high-stakes competition to recruit top talent.


Building a Lasting Partnership

By Lee Pender

Partnerships can be powerful, and powerfully tricky. Follow these simple steps to put yours on a solid foundation. 


Microsoft and Small Businesses: Still Too Little?

By Anne Stuart

Redmond has been reaching out to small businesses, but some partners say they're still getting mixed messages.


Reaching the Decision Maker

By Scott Bekker

Getting past voice mail is a challenge. Persistence, a message focused on your customer -- not you -- and recognizing the diffusion of decision-making power are key. 


Navigating Microsoft

By Rich Freeman

Microsoft is a massive, complex organization. Finding your way through it isn't easy, but savvy partners know it's essential to their success. 


Solution Spotlights

SMS Helps Tie Up Loose Ends

By Jim Thompson

Systems Management Server 2003 gives your customers mature configuration management with a low TCO.


Directions

Flying Low with Microsoft

By Paul DeGroot

Important deals can be made with even low-level reps of Microsoft.


Marketing Microsoft

Making 1 + 1 = 3

By M.H. McIntosh

Take advantage of Microsoft's online resources to boost your marketing strategies.


Partner Advocate

Catching the Desktop Train

By Scott Bekker

Microsoft is readying two major end-user products, Vista and Office 2007, to roll on through by the end of 2006.


Partner View

3 Steps for Maintaining Regulatory Compliance

By Stephen Dress

Secure your corporate IT infrastructure by assessing, assigning and auditing.


Selling Microsoft

Building a Sales Team That Manages Itself

By Ken Thoreson

Turn your company's benchwarmers into sales scorers with these tips.


The Microsoft View

A Nurturing Role

By Margo Day

Microsoft is committed to helping partners grow.