11/01/2005

November 2005 - Ready, Set, SQL!

New BI and development tools, plus peak performance, equals partner opportunity as Microsoft's long-awaited database debuts. Plus: Blueprint for success, 7 keys to selling more upgrades and much more.


In-Depth

Grading Your Marketing and Sales

By Jeff Wuorio

If your marketing and sales efforts aren't hitting the mark, you may be missing out on opportunities. Here's how to assess their effectiveness and repair any damage.


Seal the Deal with ROI

By Doug Barney

Proving that your solution will quickly pay for itself is crucial to landing more business. Here's how to come up with return-on-investment calculations that will help you gain customer trust and build lasting relationships.


Get Set for SQL Server 2005

By Joel Shore

With improvements in business intelligence and development tools, on top of greatly enhanced performance, Microsoft's long-awaited database should present ample partner opportunity.


Delivering on the Promise

By Alison Diana

Zoran Nikolic and GM Solutions, with a 200 percent increase in business, is but one Information Worker partner success story. Microsoft is looking for lots more.


Blueprint for Success

By Joanne Cummings

From pre-sales to delivery to support, partners like Tim Hebert of Atrion Networking find that blueprinting their processes makes them more efficient—and profitable.


7 Keys to Selling More Upgrades

By Rich Freeman

Microsoft may be its own greatest competitor, but you can convince customers to move on to new versions. Learn how to close that next upgrade opportunity.


Solution Spotlights

Providing Instant Backup

By Don Jones

Data Protection Manager gives your customers a solid disk-based backup solution, but it's even better when combined with tape.


Boost Your Customers' Business

By Lafe Low

Get your existing Office customers using Microsoft CRM, and you can help them get a better handle on their customer data.


Directions

Turning Freeloaders into Business Partners

By Paul DeGroot

Certified and Gold Certified Partners are still lacking in numbers.


Marketing Microsoft

Tips for Leading Prospects to Your Web Site

By M.H. McIntosh

Follow these helpful tips to ensure your company's Web site sits at the top of prospective customers' search results.


Partner Advocate

You've Got Homework

By Paul Desmond

Desmond's last column requests feedback from readers on some future story ideas.


Selling Microsoft

The Essence of Training

By Ken Thoreson

Achieve success with your sales training program.


The Microsoft View

Business Wisdom from the Rainforest

By Margo Day

The evolution of Microsoft partner businesses parallels the a walking tree in the Costa Rica rainforest.