July 2005 - Partners Helping Partners
Teaming with other partners can help you solve more customer problems—and generate more revenue. Here's how to do it effectively. Plus: Building a Core Competency; Getting Close to Microsoft; Selling—and Profiting—from SA and much more.
While controversial and sometimes confusing, Microsoft's
Software Assurance (SA) licensing program can be a lucrative revenue
stream for your business. The trick is learning the ins and outs
and explaining them to potential clients.
The Microsoft Across America program helps partners score big with
product demos aboard technology-laden RVs -- it's just
a matter of knowing the ropes.
Kevin Teder of Inrange Consulting knows that developing expertise
in a chosen field can help grow his business. Learn how he and others
chose sensible core competencies and developed the know-how to make
Teaming with other partners can help you solve more customer problems— and generate more revenue. Here's how to do it effectively.
Allison Watson, head of the Microsoft Partner Program, tackles issues from licensing and marketing to program changes, while offering her take on how to get the most out of Microsoft -- and grow your business.
Once he learned how to work the relationship, Terry Beck saw his Microsoft sales climb 200-fold. Learn how you, too, can get cozy with Microsoft.
With few exceptions, members give thumbs up to the retooled Microsoft Partner Program, welcoming a new era of specialization and cooperation.
With Deep Ties to Microsoft apps and a bevy of functions you can make a solid case for ISA Server 2004.
Small Business Server is the first step for your customers needing to integrate their business infrastructure.
Understanding Microsoft's core goal is key to making your relationship work.
Follow these seven tips to improve your company's online presence and ensure your prospects become customers.
Welcome to Redmond Channel Partner magazine, here to serve your interests and act as your advocate with Microsoft and your customers.
Readers welcome RCP and look forward to having a forum where they can voice their opinions to Microsoft and the channel itself. Plus, some responses to the question, "What Would You Do If You Ran Microsoft?"
The Trustworthy Computing initiative has brought significant improvements to some of Microsoft's technologies. Be sure you're taking advantage of them.
A successful plan should describe where you want your business to go, so you can spend time working on the business, not just in the business.
The Microsoft View
By becoming trusted technology advisors, Microsoft Partners can thrive as their customers prosper.