Bekker's Blog

Blog archive

Dun & Bradstreet Coming to Dynamics 365

A new partnership will make Dun & Bradstreet's rich business data available in Microsoft Dynamics 365 sometime later this year.

The deal could create the potential for Microsoft partners to offer more actionable business information in Dynamics 365 solutions for customers. It could also present the opportunity for partners to use the data themselves to develop new business.

Much like data being brought into Dynamics 365 from Microsoft's LinkedIn acquisition, Dun & Bradstreet is another source of information on customers and potential customers that could be available through Dynamics 365 that comes from a source outside of a business' own customer and prospect database.

The headliner of the three-pronged partnership announcement between Dun & Bradstreet and Microsoft on Wednesday was the element of the Microsoft customer win. Essentially, it's another one of those deals where a customer declares Microsoft as its strategic cloud provider. In this case, Dun & Bradstreet plans to put core applications and new services on Microsoft Azure and has announced its intention to use Microsoft intelligent cloud services to modernize its applications.

Of most potential interest to partners is a plan to bring elements of Dun & Bradstreet's global business database of 265 million business records into Dynamics 365. The companies say Dun & Bradstreet will leverage Microsoft's Common Data Service to integrate its D-U-N-S Number and core business data.

The data would supposedly help Dynamics 365 customers qualify sales leads and stay synchronized with Dun & Bradstreet's global business database.

"The opportunity for mutual customers to thrive with rich data when you combine Dynamics 365 and Dun & Bradstreet is incredible," said Judson Althoff, executive vice president of Microsoft's Worldwide Commercial Business, in a statement.

A third part of the deal is a joint, co-sell arrangement between Microsoft and Dun & Bradstreet focused on Dynamics 365, Dun & Bradstreet business data and D&B Hoovers. The companies billed that U.S. arrangement as offering Dun & Bradstreet sellers incremental opportunities to sell Dynamics 365, along with incremental Azure consumption for Microsoft.

Pricing, potential incentives for Microsoft partners and availability of the data to Microsoft partners for internal use were not part of the initial announcement.

Posted by Scott Bekker on July 20, 2017 at 11:56 AM


Featured

  • Microsoft Unveils SQL Server IoT 2019, Other IoT Advances

    Microsoft expanded its IoT lineup this week, announcing the general availability of NXP support in Windows 10 IoT Core and the forthcoming release of SQL Server IoT 2019.

  • The 2019 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generation of HoloLens, here's what's on tap from Microsoft this year.

  • 2019 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss this year.

  • Microsoft Partners with NIST To Improve Enterprise Security 'Hygiene'

    Microsoft will "soon" kick off an effort to help organizations better patch their software, with help from the National Institute of Standards and Technology.

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.