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Channel Analyst Bova Leaves Gartner for Salesforce

Tiffani Bova, an influential channel analyst who had the ear of senior Microsoft channel executives, has left Gartner for a newly created evangelism position at Salesforce.com.

Bova's sessions have been a staple of the Microsoft Worldwide Partner Conference (WPC) for years, and she was a regularly featured speaker at more intimate Microsoft partner gatherings. Microsoft was only one of her many clients, and she presented at dozens of other companies' partner gatherings.

She spent 10 years at Gartner, where she was a vice president, distinguished analyst and research fellow. She joined Gartner from a senior channel role at Gateway.

Her title at Salesforce.com is Global, Customer Growth and Innovation Evangelist. In a Q&A blog announcing Bova's hiring, she said, "Salesforce offered me a great opportunity to evangelize sales and innovation to the market and their customers -- and it was something I just couldn't pass up. When you're in the fourth or fifth chapter of your career, it's important to make sure you're going somewhere for all the right reasons. I wanted to go to an organization that is making a difference from both a business standpoint and, more importantly, from a social standpoint."

Bova said part of her new role will involve working closely with the Salesforce Partner and Alliance organization.

Posted by Scott Bekker on March 08, 2016


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