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Kaseya Upgrades Partner Program

Kaseya on Thursday rolled out a major update to its partner program.

The midmarket-focused systems management company counts managed service providers as a major part of its customer base, but the enhancements to the Kaseya Partner Program apply to a different group of partners.

Affected partners include authorized resellers, authorized distributors, implementation partners, education partners, referral partners and technology alliance partners.

Roger Hodskins, head of global channels and alliances at Kaseya for the last four months, said in an interview that about 150 of Kaseya's 300 worldwide partners in those categories have been piloting the new program.

Resources of the program include tiered rewards and incentives, sales training, marketing materials, technical documentation and API integration for Web programming and access. A new Partner Portal also delivers deal registration, lead management capabilities and community discussion groups. Partners will also get access to tools for on-boarding new customers, provisioning end-users, offering demos, proof-of-concept assistance, pipeline management and forecasting.

Hodskins says Kaseya has doubled the number of worldwide employees working with this group of channel partners. While Kaseya is looking to increase its number of partners, the focus will be more on quality than quantity, he said.

"As we brought on new partners just in the last several months, we're really getting people coming to us who are looking to add value as Kaseya's offerings move to the cloud. We're getting people joining us who are familiar with the cloud, familiar with adding value to cloud-based applications," Hodskins said.

The cloud focus fits with a rebranding of Kaseya as the "IT Management Cloud Company" at Kaseya Connect last month.

Posted by Scott Bekker on May 08, 2014 at 1:24 PM