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Microsoft, SAP Launch Joint Partner Program

Microsoft and SAP AG are trying to make it easier for their respective partners to resell the other's wares in integrated solutions with a new program called the SAP-Microsoft Unite Partner Connection.

The two companies launched the program today in conjunction with the general availability of Duet Enterprise, software that connects Microsoft SharePoint 2010 and SAP solutions.

It's not the first time Microsoft and a strategic technology partner have launched a joint program for their shared channel partners. Microsoft has a similar setup with HP in the Frontline Partnership.

The new Unite program is designed for companies that belong to both the SAP PartnerEdge program and the Microsoft Partner Network.

The program will be organized around initiatives chosen by Microsoft and SAP together, such as a marketing program for joint products like Duet Enterprise software, the companies said in a FAQ at the Unite portal.

Benefits will include go-to-market support, marketing and sales enablement, field collaboration, training and demo capabilities.

According to the FAQ, Microsoft and SAP hope the Unite program will increase end-user productivity and customer satisfaction with Duet Enterprise, and lower TCO for SAP application-related infrastructure on SQL Server Enterprise Edition and Windows Server Enterprise Edition.

The companies are seeking systems integrators and ISVs belonging to both companies' partner programs with demonstrated market penetration in multiple regions. Initial members of the Unite program include Atos Origin, Logica and Wipro.

Posted by Scott Bekker on February 01, 2011 at 11:58 AM