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Survey: Vista Perceptions Going Down Over Time

Collective wisdom in the industry is that the advertising agency Microsoft hired to turn around negative perceptions on Vista, Crispin Porter + Bogusky, took on a tough job. Just how tough became clearer in a survey released today.

King Research surveyed more than 1,100 IT managers in June about their Vista adoption plans. It was the second survey King Research has done on the topic for KACE, a systems management appliance company based in Mountain View, Calif.

The most alarming aspect of the research for Microsoft channel partners is that IT concerns about Vista appeared to have grown since the previous run of the survey in November 2007.

This time, 60 percent of survey respondents said they had no plans to deploy Vista, an increase of 7 percentage points over the 2007 result. The release of SP1, historically a key milestone for enterprise adoption of Microsoft products, didn't appear to change the mood on Vista. According to the survey, 92 percent of respondents indicated that Vista SP1 hadn't changed their plans for Vista deployment.

When it came to specific concerns, compatibility of business software appears to be the deal breaker. Some 83 percent indicated they were concerned about software compatibility with Vista.

Meanwhile, 42 percent said they would consider deploying Mac OS, Linux or other operating systems instead of migrating to Vista. While it's good business for a systems management company like KACE to play up the possibility of heterogeneous client environments, the results aren't isolated. A recent survey of eWeek readers brought similar results.

It's going to take a pretty good campaign from Crispin Porter + Bogusky to turn this ship around.

Posted by Scott Bekker on July 23, 2008 at 11:58 AM