Dell Takes Another Step Toward Retail Channel
Dell, which built its once-dominant PC position on a direct-to-consumer model,
took another step toward the retail channel with
an agreement with Staples
Starting Nov. 11, Dell will sell desktops, notebooks, monitors and printers
at 1,400 Staples locations and through the Staples Web site. The deal was announced
on Monday. It follows a similar arrangement with Wal-Mart to sell PCs in 3,000
stores. Worldwide, Dell says its products will be in more than 10,000 stores.
At Staples, Dell systems will be displayed alongside Hewlett-Packard, Acer
and Toshiba machines.
We're still anxiously awaiting specifics from Dell on how they plan to include
VARs in their future sales plans.
Posted by Scott Bekker on October 23, 2007