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Dell Takes Another Step Toward Retail Channel

Dell, which built its once-dominant PC position on a direct-to-consumer model, took another step toward the retail channel with an agreement with Staples.

Starting Nov. 11, Dell will sell desktops, notebooks, monitors and printers at 1,400 Staples locations and through the Staples Web site. The deal was announced on Monday. It follows a similar arrangement with Wal-Mart to sell PCs in 3,000 stores. Worldwide, Dell says its products will be in more than 10,000 stores.

At Staples, Dell systems will be displayed alongside Hewlett-Packard, Acer and Toshiba machines.

We're still anxiously awaiting specifics from Dell on how they plan to include VARs in their future sales plans.

Posted by Scott Bekker on October 23, 2007


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