Pender's Blog

Blog archive

Microsoft Online Store Opens in U.S.

It probably won't affect the channel except at the very low end, and even there partners who are trying to make money strictly by reselling software are probably going broke, anyway. But the opening of Microsoft's online store in the U.S. might still make a few partners queasy.

Sure, the prices are high, and there's no threat to the services element that brings in most of partners' revenues, anyway, but Microsoft going into the direct-sales business in the U.S. -- it had already opened stores in Europe -- just might not set right with partners who are already concerned about Redmond's not-necessarily-channel-friendly cloud computing strategy.

There's always that nagging question: If Microsoft is willing to cannibalize retailers' business, when and how might it turn on the rest of the channel? Hey, we know that Microsoft still makes the overwhelming majority of its revenue through partners and has probably the best channel program in the business. Microsoft still seems committed to keeping partners happy, so there's no panic here. There's not even much suspicion. But there are tiny, lingering questions that weren't there so much a few years ago. That's all we're saying.

Posted by Lee Pender on November 19, 2008 at 11:54 AM


Featured

  • Microsoft Bolsters Its 5G Chops with Affirmed Networks Acquisition

    Microsoft has acquired Affirmed Networks, buttressing its software-defined networking services just as mobile operators start rolling out 5G wireless technologies.

  • The 2020 Microsoft Product Roadmap

    From the next major update to Windows 10 to the next generations of .NET and PowerShell, here's what's on tap from Microsoft this year.

  • Microsoft To Expand Support for Partner-Built MFA in Azure AD

    Microsoft plans to improve the ability of organizations to use third-party multifactor authentication solutions with the Microsoft Azure AD service.

  • 2020 Microsoft Conference Calendar: For Partners, IT Pros and Developers

    Here's your guide to all the IT training sessions, partner meet-ups and annual Microsoft conferences you won't want to miss. (Now updated with COVID-19-related event changes.)

RCP Update

Sign up for our newsletter.

Terms and Privacy Policy consent

I agree to this site's Privacy Policy.